Illustrations for special 2025 carnival edition of Pilsen beer can, one the favorite brands of all Uruguayans
Illustrations and assets - Natalia Lyskina
Art direction - Caro Curbelo
Animation, video, marketing - Agencia GO
Client - Fábricas Nacionales de Cerveza (FNC)
2025, Montevideo, Uruguay
Carnival is the largest festival in Uruguay. It has been celebrated since colonial times, having transformed from the traditional "barbaric festival" of the 19th century to the "civilized" celebration of parades and neighborhood stages established in the 20th century and continuing to the present day.
I takes place every year from mid January to late February. It is considered to be the longest carnival in the world.
The biggest carnival celebrations are in the capital Montevideo and can last up to 40 days. They involve a series of cultural events such as dance parades in the streets, street stages called "tablados" and an artistic contest in the "Teatro de Verano" (Summer Theatre) in Montevideo.
The several festivities of the Carnival include theatrical-musical performances, street music and parades. Amongst these is Murga, a theatrical-musical genre that consists of a chorus of 14 to 17 people with murga drums. The themes of this musical theatre usually satirically portray the politics and society of Uruguay. Here, performers have their faces painted and are usually dressed in bright outfits. Lyrical content is based on a particular theme, chosen by the group, which serves to provide commentary on events in Uruguay or elsewhere over the preceding year.
